Marketing
Digital Marketing Fundamentals
How search, social, content, and email fit together in one marketing plan.
Digital Marketing Fundamentals explains the channels a small brand actually uses. You will see how a person moves from a post or a search result to a page, and what to measure after that. The course does not promise overnight sales. It gives you a map of the work.
Course syllabus
01. The map
- What digital marketing is for
Attention, a clear offer, and a next step.
- Audiences and a simple message
Who the work is for, and the one idea they should remember.
02. Channels
- Search, social, and content
Where each channel helps, and where it wastes time.
- Email and a landing page
A page with one job, and a message that points to it.
03. Measurement
- Numbers worth watching
Visits, clicks, and leads, without a wall of vanity metrics.
Lecture videos stay with the course. Playback for enrolled students will open once payments are available. Video links are not published on this page.